Selling anything and everything online became a trend even before the pandemic hit, paving the way for the rise of eCommerce website platforms. The post-pandemic period still shows a surge in online sales and exclusive eCommerce brands. The ease of reaching many and the convenience of selling and buying made eCommerce businesses more popular. Along with technological advancements and high demand, eCommerce website platforms and eCommerce development India have spiked up.

If you are a business owner or anyone looking to build an eCommerce website, the numerous options of eCommerce web development platforms will leave you wondering! So, here we’ve done the research for you and noted down a few top eCommerce website platforms that one can rely on to build their eCommerce website in 2023. We will take you through the best ones and the reasons to choose them for your business.

Best eCommerce Platforms in 2023

Based on pricing, ease of use, customer support service, and integrations, we have a list of 4 top eCommerce website platforms. Here are they and the pros and cons you can expect:

1. Shopify

It is undeniable that Shopify has become one of the most popular platforms among online businesses. This SaaS platform has been in the industry and growing for the past 15 years. User-friendliness is what sets Shopify apart from its competitors. Anyone can set it up quickly with the help of the onboarding wizard. The website builder it provides has easy to use drag and drop option, making it a cakewalk for a non-technical person. With the largest app store, Shopify helps the user with many sales and marketing tools.


  • User-friendly

  • Good for Dropshipping

  • Multi-channel eCommerce platform

  • Easy to integrate with other platforms and websites

2. Squarespace

With various eCommerce templates, one can create an online store in minutes using Squarespace. The drag-and-drop design templates make it more desirable for even beginners. There’s a 14-day free trial, where businesses can try out the platform for free and decide further.


  • Access to SEO analytics, marketing, inventory and social selling features

  • Attractive templates

  • Drag and drop website builder

  • Unlimited bandwidth

  • Fully hosted

3. Woocommerce

This WordPress plugin is a popular free eCommerce website platform. WooCommerce could be good for your business if you intend to build and manage a customisable and multipurpose online store. You can use the platform for free, but hidden costs are involved if you want to move further.


  • Developer and expert community support available

  • Powerful plugins and integrations available

  • SEO-friendly

  • Free and customisable

  • Ease of use

4. BigCommerce

If your business has extensive inventories, BigCommerce can be the best choice. BigCommerce lets you customise the minute details to best represent your business values. There are 12 free themes and many paid ones for you to use. Payment integration to accept online payments is also available with this eCommerce website platform.


  • The payment option that needs no transaction charges

  • Developer-friendly with customisation options

  • Good multi-channel selling option

  • Exceptional SEO tools

  • Fully hosted

What to Choose; Conclusion

eCommerce website development India is a hot topic, and the competition is very high! Though these platforms let you customise everything without needing technical knowledge, getting expert help for better results is better. As a growing eCommerce website development company in Kerala, we’ll be able to guide you through the proper steps when building an eCommerce store for your business. Reach us to learn more about the best eCommerce website platforms for your business.