In the previous blog, we discussed how to use Facebook from a marketing perspective. For all the newbies into the digital marketing field, you guys should definitely know this strategy. If you haven’t read the blog yet, sneak a peek into our blog “How can Facebook be used for marketing?”.
Well, as promised in the previous blog, this time we will be helping you create Facebook ad campaigns. Being the best digital marketing agency in Kerala, we have lots of tips and tricks to share with you. Without any delay, let’s get started.
In order to connect with the various group of people globally sharing interests in the products/services your business offer, it is a wise choice to choose Facebook as a marketing platform. But how well can we achieve our goal? An answer to this question is nothing but Facebook Advertising. Considering the budget, conversion rates, and return on investment you hold in your business, one of the most effective paid marketing strategies available in the digital platform is Facebook marketing. Before getting straight away into Facebook advertising, let’s find out the various types of Facebook Ads.
Facebook Ads - Different Types
- Video Ads
- Image Ads
- Carousel Ads
- Collection Ads
- Instant Experience Ads
Video Ads - Adding motion to your ads can make them more eye-catching on your newsfeed. They can run in news feeds and stories, or they can appear as longer Facebook video in-stream ads. Video ads can show your team or product in action.
Image Ads - One of the simplest ad formats considered as a great way to get started with Facebook advertising. You can create one with just a few clicks by reinforcing an existing post with an image from your Facebook page.
Carousel Ads - Displays up to 10 images or videos in a single ad. Each image/video can hold a separate link. You can use this format to highlight the different advantages of one product, many products, and even use all the photos together.
Collection Ads - Recommended only for mobile devices. Allow showcasing five products that customers can click to buy.
Instant Experience Ads - Instant Experience is a full-screen experience that opens after someone has tapped your ad on a mobile device. Create an instant experience to visually highlight your brand, product, or service.
Now that having a fair idea of the various types of Facebook Ads, let’s check out how to advertise on Facebook. For those who have a Facebook Business Page, it will be quite an easy task to carry out. For those who don’t have a Facebook Business Page, create one. Steps for creating an FB business page are described in detail in the previous blog. Now that you have a business page for your business, let’s explore the business manager account.
Visit the above-mentioned page and create a business manager account for your business. You can either use a business manager account or Facebook Ads manager for advertising on Facebook.
Let’s check out the procedures of creating a new FB ad Campaign.
Understand your OBJECTIVE
After selecting “Campaign” in FB ads manager, click on create. You’ll obtain 11 unique objectives. Finding out which among the mentioned objectives will help you achieve your business goals will deliver results beyond your expectations.
- Brand awareness: Introduce your business to a new audience.
- Reach: Display your ad to a wide range of people in your audience as possible.
- Traffic: Drive traffic to a particular web page, app, or Facebook Messenger conversation.
- Engagement: Reach a broad range of audiences to increase the number of page likes or post engagements, increase attendance at your event.
- App installs: Increase the number of people to install the desired app.
- Video views: Get more people to watch the videos you post.
- Lead generation: Get new explore into your sales funnel.
- Messages: Foster people to contact your business using Facebook Messenger.
- Conversions: Make people perform a specific action on your website (like subscribe to your list or buy your product).
- Catalog sales: Connect your product catalog to the Facebook ads to exhibit people's ads for the products that hold the great possibility for them to buy.
- Store traffic: Get more customers to your physical store.
Naming your Campaign
Once you fix your objective, the next step is to name your campaign. You will receive options like Create Split test and Campaign budget optimization. If you have multiple ad sets, we can enable them. Now leave them disabled.
Time to set up your ad account
For fresh users, a button mentioning Set up your ad account will appear. Click on it and perform the subsequent steps. Enter your country, time zone, and preferred currency and then click continue. Carry out these steps wisely because once you require any changes on the details, a separate ad account should be created.
Target your Audience
Create and add a name for your Facebook ad campaign and add the FB page you are planning to promote. Below this section, you will be able to find out space for choosing your targeted audience. You can start by choosing your target age, location, gender, and language. The prime goal of FB Ads is to maximize the ROI (Return of Investment). In order to achieve this goal, effective targeting must be carried out. There are two fields to specify the audience you wish to target your ads.
The advantage of this field is, you can exclude or target the users who have established their connection with the posts or events your business posted previously. In some cases, when you are planning to increase the number of visitors to your posts to create brand awareness, excluding viewers who have already identified your brand will be a good option.
2) Detailed Targeting
As the title suggests, you can target your audience specifically and in-detail by mentioning the demographics, interests, and behaviours of the viewers.
Selection of Ad Placements
Now it’s time to choose where to place the created Ad. If you are new to the FB Ad campaign, the simplest way is to select “Automatic Placements”. We can also customize by defining device type, Platform, Placements, and specific mobile devices and OS. Wisely choosing the placing areas creates a great positive impact on your business.
Developing a Facebook Marketing Strategy
1) Identify Your Facebook Audience.
2) Identify and analyze your competitors.
Observe their following factors;
- Visual quality
- Post frequency
- Content mix
- Engagement on posts (likes, comments, and shares)
- Response time and quality from the business
Budget Fixing and scheduling
The most important part of an FB ad - the budget fixing. You can enter the amount you want to spend for the ads you run. You have the option to opt daily or lifetime budget, make it live right after posting the ad, or even mention the start date and end date to schedule it for later. Almost all the features you wish to have for ad posting are available under the budget fixing section. Mentioning bid control is an optional field. Under the advanced budget option, you can be more specific with the budgeting. You can either choose impression or page likes for charging. Once you are fine with the selections made in finalizing your audience, click continue.
Final Step - Creating the Ad
You can choose the format of the ad by clicking on the desired format put forward by Facebook. Add the necessary media components, text for the ad in the respective fields. Once you are done with them, you can click on the Preview Button to have a quick look at the created ad. Finally, click the Confirm Button to make it live.
Well, we have a detailed discussion on how to create an FB ad campaign. Initially, you might have thought of an ad campaign somewhat as rocket science. By now, you have got a clear view of it. These practices are quite easy and become more effective when done by experts in the respective fields.
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