Facebook is a social media platform where users create a profile for themselves and find friends from anywhere around the world virtually. This is a great platform where users can share their thoughts, articles, music, and videos with people holding similar interests. Facebook has established its signature among the people becoming one of the most popular websites in the 21st century. Ever thought about the wide possibilities of Facebook in business? Well, in this blog let’s discuss how Facebook can help grow your business. More precisely, let’s find out what is Facebook marketing.

Facebook marketing is a platform that provides a variety of paid advertising allowing brands to put their products and services in front of the audience.

Facebook - A gateway for your business

With more than 1.59 billion users, Facebook dominates with the largest demographic mix of any social platform. For entrepreneurs, Facebook offers an exceptional medium to get in touch with potential customers from all over the world. From an advertising perspective, it is also the easiest platform to manage and enables the best possible targeting.

Unfolding the possibilities of Facebook

Facebook page is a public existence identical to a personal profile. Along with this feature, the audience or the followers can “like” and “share” the posts we deliver. This promotes your brand greatly, creating a great impact on your business. Fans receive updates of the page's content on their News Feed, while the company can build brand awareness, deploy and track advertising, collect detailed information about the audience insights, and chat with users who are looking for customer service. Gaining relevant viewers helps us greatly during the promotion of our products/services.

There are various strategies under Facebook Marketing. Let’s check out one of the most popular and reliable methods.

Inbound Marketing

The inbound strategy involves understanding the client's goals and working with them to overcome challenges. It is about being helpful and maintaining relationships with your audience. One of the best ways to do this is to be available where they are already hanging out - that is, you need to be present on Facebook.

Facebook's tools are designed for companies looking to establish authentic relationships with their audiences, allow marketers to create and distribute high-quality content that is helpful to users, and also enable contacts of sales representatives and customer service consumers interested in the brand.

Now let’s quickly check out the setup procedures.

Create a business profile (not a personal profile)


  • Add a cover photo.
  • Add a profile photo.
  • Choose a category that suits your business profile.
  • Create a username.
  • Add a short description (describe your business 255 characters).
  • Add your business details.
  • Add a Click-through-action button such as “Call Now”, “Send Message”, “Contact Us”.
  • Organize your tabs (Settings->Templates and Tabs).

By following the above-mentioned steps, you can create a business page for your company. Now the main question arises. How to achieve followers and gain more likes?

Followers & Likes

Creating a business page alone won’t deliver an impact on your business. Gaining followers and likes help you establish your business to a great number of potential customers. How to achieve it?

Never “buy” likes

You might be thinking this statement a bit confusing. Well, gaining numerous followers is a great thing but maintaining relevant followers and engaging in various activities happening on the page will only yield effective results. Once you fill your description with the exact motive of the services your business offers, then genuine customers will visit your page. Feature such as sharing the profile with others will all deliver the same result. Likewise, we can achieve significant customers.

Developing a Facebook Marketing Strategy

  1. Identify Your Facebook Audience.

  2. Identify and analyze your competitors.

Observe their following factors;

  • Visual quality
  • Post frequency
  • Content mix
  • Engagement on posts (likes, comments, and shares)
  • Response time and quality from the business

Build your own Social Media Content Calendar

List out the various social media platforms you are targeting. Record the daily activities such as message, link, campaign name, character count, and image on each of them.

Scheduled Facebook Posts

Create Post → Click the drop-down of “share now” and select schedule → Select date and time → Click Schedule now.

To manage the posts,

Published posts → Scheduled posts → Necessary changes can be made.

How to know the impact of the actions we delivered via Facebook?

With the help of a comprehensive Page Insights tool, Facebook helps you analyse your page completely and even examine specific posts. Using the Page Insights tool, you can find out the views, likes, reach, etc. your post received. This is a great tool for analysing the overall performance of the marketing techniques you have done for your business digitally.

Well, after going through the above-mentioned procedures, you might have gained some knowledge of Facebook marketing. In the next blog, we can discuss the paid version of Facebook marketing. i.e., Facebook Ads. Knowing the latest technologies is a great thing. Implementing them in your business makes it complete.

Social media marketing helps validate your brand. Your social media presence, when done in the right manner, tells clients that your brand has focused on thriving communication. If you need assistance in this area, the leading digital marketing company in India, Pixbit Solutions can help to strategize and find ways to maximize your social media visibility. If you have a business and are planning to uplift it digitally you need a perfect team who hold great knowledge in digital marketing. We, at Pixbit Solutions, the best digital marketing company in Kerala, India offer top-notch digital marketing services such as Social Media Marketing (Facebook marketing), SEO, SEM, content marketing, branding, PPC advertising (Google Ads, Facebook Ads), Lead generation, etc. We have certified digital marketers in our team who have experience and updated knowledge on the technologies they work with.

Call us today at + 91-75609 33933 to request a free quote.