How to rank better on Google? A large percentage of people having websites for their business holds this thought when it comes to establishing their presence on digital platforms. Well, the magical spell for it is SEO or Search Engine Optimization. In this blog, we’ll be discussing what is SEO and what are the different strategies used in SEO to improve the overall ranking of your website.

One of the main aspects of SEO is the keywords. Choosing the right keywords for your website related to the services or the products you offer and optimizing the keywords leads to achieving great results. Keywords are the building blocks of your SEO optimization techniques. Keywords should be chosen in such a manner that, they hold a low competition and fair traffic volume. There are various tools available to find out effective SEO keywords. Google Keyword PlannerAhref Keyword Explorer, etc. are some keyword research tools. Once you fix the right keywords, content is developed based on them.

On-Page SEO and Technical SEO strategies often appear to be similar.

The three major pillars of SEO are;

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO

What is On-Page SEO?

On-Page SEO is the process of optimizing each web page. The prime goal is to feed the search engine with a website that possesses high-quality content and UX. Content optimization, Keyword research, Title tag optimization, Page performance optimization, Internal linking are some On-Page SEO techniques that should be considered. On-Page SEO strategies mainly focus on optimizing both content and HTML source code of a web page by adding SEO features.

What is Technical SEO?

Technical SEO mainly deals with the optimization of the website and the server from a technical perspective so that the crawler can do its functions smoothly resulting in an overall increase in the site ranking. Optimizing the web content alone might not be sufficient to rank better in the search engine. Therefore, it is important to follow technical SEO as well. Let’s find out the checklist for Technical SEO.

  • Mobile-Friendly Website
  • Securing with SSL
  • Website Speed
  • Removal of the duplicate content on the website
  • Implementation of Structured data
  • Fix crawl errors

What is Off-Page SEO?

It is one of the major optimization techniques where actions are happening outside the website to improve the overall site ranking in the search engines. Off-page SEO includes activities performed outside the website to raise its position in search engines. Common off-page SEO activities include creating backlinks, encouraging branded searches, and increasing engagement and sharing on social media.

What is Local SEO?

Local SEO is the best technique to establish your business in search engines like Google, Bing, etc. For those who are unaware of this technique, Google My Business (GMB) plays a key role in Local SEO. Creating a GMB page or claiming your business helps your business appear in the local searches. Thereby, increasing your exposure. A great percentage of people choose Google as their search engine.

What is International SEO?

International SEO refers to optimizing your search existence for people who are in different countries or speak different languages. By using geo-targeting, hreflang tags, and other location signals, you can target your content to users around the world.

Above discussed are the various techniques that are considered as the pillars of SEO. SEO is a long term process. Neglecting any of the techniques will affect the entire SEO process greatly. Content has a major role in SEO. Let’s see how content optimization is carried out.

What is Content Optimization?

At the beginning of the blog, we mentioned keyword research. Effectively including these keywords in the website content improves the site ranking greatly. Rather than keyword stuffing, which is considered as a black-hat technique in SEO, create resources yet sticking on to the SEO keywords type of content is a good practice. Talking about content strategy, there are various types of content to be considered. Such as;

FAQ content

Create pages that answer common questions your audience is likely to ask using Google. Make sure it has an SEO friendly URL, you use the navigation menu, and is more comprehensive than any other page on the topic.

Foundational content

This is your main content that targets your main keywords and topics. Create content that is relevant to your products or services. You can further improve this content by writing about other relevant services and products that you offer and any other keywords.

Authoritative content

Let your customers create content to demonstrate their knowledge and authenticity.

Talking about implementing SEO services to your business, it is recommended to choose SEO agencies that hold experienced and certified SEO experts. Pixbit Solutions, the best SEO company in Kerala, India offers top-notch SEO services for any business globally. We have an expert team of certified SEO specialists and digital marketers who have years of experience in the same domain. Being the best SEO company in Kerala, India, we have served numerous clients. We were able to achieve the best results for them. Contact us for more information about SEO services.