Top 5 OTT Platforms in India

OTT Platforms gained massive popularity in recent times. The convenience of viewing content with minimal requirements and changing the lifestyle during the pandemic made OTT platforms a potential replacement for traditional TV viewing culture. But which platforms currently stay as the Top OTT Platforms in India? Let us find out in this reading.

Over the past half-decade, the growth of OTT platforms in India is at its best. Thanks to the improvement in the quality of the internet and smart devices. Now, the OTT development sector set foot in a variety of content apart from movies and web series we used to enjoy previously. It includes education, fitness and healthcare, sports, reality TV shows, and more.  

To provide value-driven content, there are various OTT development services around us. OTT platforms have undergone a sea of changes and this app development company designs consistent and seamless Apps in this rapidly changing market.

Best OTT Platforms in India

1. Disney+ Hotstar

This platform is a collaboration of Disney and Star India’s previous OTT platform Hotstar. Hotstar launched in 2015, and the Walt Disney Company acquired the Star India network in 2018 along with the infrastructure of Hotstar. It is a Freemium platform where you can watch content such as Web Series, Movies, TV Shows, and Sports for free and subscription-based.

2. Amazon Prime Video

Owned by the parent company Amazon, Prime video is a strong competitor in India, operating as a completely subscription-based OTT Platform. The prime membership gives you an abundance of original web series, movies, and documentaries in many languages. Prime video is a global platform in more than 200 counties and territories making it the most popular platform in the world. 

3. Netflix

Netflix is another worldwide subscription-based OTT platform that stands out among the rest of the competitors because some of its originals got the global hit tag. It brings flexible subscription plans compatible with different devices. Netflix tops in providing a premium user experience through its interface. The AI algorithm implemented in Netflix brings the desired content as per users' priorities.

4. Sony LIV

Sony Liv is an Indian OTT platform owned by Sony India. This is another freemium OTT platform that mainly provides TV Shows with the backing of the Sony Pictures Networks India. Sony LIV also streams original web series, movies, and sports in regional languages as well. This platform is enjoying satisfactory growth by bringing regular innovations and prioritizing subscribers’ needs.

5. ZEE 5

Zee 5 is the OTT platform of ZEE Network India streaming in most of the regional languages along with English and Hindi. Zee Network brought the first private channel in India back in 1991, and since then there is a huge amount of regular consumers of their content. This helped ZEE 5 grow and come up with several shows for users to enjoy. Like all successful OTT platforms, Zee 5 also started producing their unique content.

In the last 2-3 years, almost all industries have shown a continued trend of consistent decline in profit. But contrary to that, OTT Platforms shows steady growth in profit and numbers. India is the major market for OTT giants and we can expect a further rise and exciting content in the coming days.Contact pixbit solutions if you want to create or improve your company's digital presence.