OTT Platforms gained massive popularity in recent times. The convenience of viewing content with minimal requirements and changing the lifestyle during the pandemic made OTT platforms a potential replacement for traditional TV viewing culture. But which platforms currently stay as the Top OTT Platforms in India? Let us find out in this reading.

Over the past half-decade, the growth of OTT platforms in India is at its best. Thanks to the improvement in the quality of the internet and smart devices. Now, the OTT sector in India has set foot in a variety of content apart from movies and web series we used to enjoy previously. It includes education, fitness and healthcare, sports, reality TV shows, and more.  

To provide value-driven content, there are various OTT development services around us. OTT platforms have undergone a sea of changes and this app development company designs consistent and seamless Apps in this rapidly changing market.

Best OTT Platforms in India

---

1. JioHotstar

The biggest transformation in the Indian OTT sector came earlier this year when Disney+ Hotstar merged with JioCinema to form what is now called JioHotstar. This strategic merger brought together two of the most powerful content libraries—Disney’s international blockbusters and Jio’s local programming and sports rights. With this merger, JioHotstar has become the most subscribed OTT platform in India, serving over 500 million monthly active users and more than 50 million paying subscribers.

This unified platform offers everything from live IPL and cricket tournaments to Marvel, Star Wars, and a host of regional language shows and movies. The introduction of multilingual navigation and voice search has made the platform more inclusive. Its pricing remains competitive, with both ad-supported free content and affordable premium tiers offering 4K UHD and Dolby Atmos content. With this move, JioHotstar has set a new benchmark for OTT dominance in India.

2. Amazon Prime Video

Amazon Prime Video has maintained a consistent presence as a top-tier streaming service in India. Its value proposition goes far beyond video, thanks to its bundling with Amazon Prime, which includes faster delivery, Prime Music, and access to exclusive deals. Over the past year, Prime Video has doubled down on Indian original series, especially in Hindi, Tamil, and Telugu, with hits like Mirzapur, Paatal Lok, and Jubilee continuing to attract loyal fans.

The platform has also made inroads into regional cinema, acquiring streaming rights for several blockbuster Malayalam, Kannada, and Marathi films. In terms of technology, Prime Video offers excellent quality with adaptive streaming up to 4K, user-friendly UI, and parental controls. Subscription plans remain flexible, with monthly and yearly options starting from ₹179, making it a strong contender for value-conscious subscribers.

3. Netflix

Netflix continues to be the benchmark for cinematic storytelling and high-budget productions. Despite being priced higher than its competitors, Netflix has retained a loyal urban audience that values its global library, immersive user experience, and premium content. In 2025, Netflix India is focusing more on Indian content, particularly psychological thrillers, documentaries, and edgy regional dramas, while still pushing global hits like Stranger Things, The Crown, and Bridgerton.

Netflix’s recent move to introduce ad-supported basic plans has helped it reach a broader audience, although its premium, ad-free 4K experience remains the choice for binge-watchers who prefer uninterrupted entertainment. With its ability to adapt to evolving viewer habits and its investments in Indian creators and studios, Netflix continues to hold its spot as a prestige OTT brand.

4. SonyLIV + ZEE5

After their much-anticipated merger, SonyLIV and ZEE5 have joined forces to become a content powerhouse. This merger has given users access to a vast combined catalog, featuring Sony’s premium shows and sports coverage alongside ZEE5’s extensive regional offerings in over 10 languages. The new unified platform now hosts a strong lineup of original series, movies, international content, and live sports events including WWE, football, and cricket.

Their joint user base has grown significantly post-merger, driven by exclusive releases and seamless cross-device streaming. Subscription plans are now more transparent, offering bundled packages with telecom providers and smart TVs. This union has allowed the platform to offer both breadth and depth in content—whether you're looking for a Hindi crime thriller, a Telugu drama, or a live football match, the Sony-ZEE combo delivers it all.

5. MX Player

MX Player has carved a unique space for itself as a primarily free, ad-supported streaming platform. It remains hugely popular among tier-2 and tier-3 audiences due to its accessibility and regional content catalog. From Hindi-dubbed Korean dramas to original Indian web series like Campus Diaries and Aashram, MX Player’s ability to serve vernacular and mass-market audiences is unmatched.

In 2025, MX Player has started offering a premium, ad-free subscription model while still keeping the core platform free for all. Its focus on short-format content, mobile-first design, and affordable premium add-ons has made it one of the most downloaded OTT apps in India. The platform’s lightweight app and offline download features have further boosted its popularity in regions with limited connectivity.

The Rise of Regional OTT Platforms in 2025

Beyond the big five, 2025 has seen explosive growth in regional and niche OTT services. Platforms like Sun NXT, catering to Tamil, Telugu, and Malayalam audiences, and Aha, with its focus on Telugu and Tamil originals, continue to expand their footprints. Hoichoi, a Bengali streaming service, remains strong among diaspora viewers. One of the most exciting developments has been the launch of CSpace, India’s first government-backed OTT platform by the Kerala State Film Development Corporation, offering pay-per-view Malayalam content with full revenue going to creators.

These regional platforms highlight a major shift in India’s OTT consumption patterns—regional language content now accounts for more than 50% of total streaming hours, and this trend is only accelerating.

Final Thoughts

India’s OTT industry in 2025 is more dynamic, competitive, and user-centric than ever. With mega-mergers like JioHotstar and SonyLIV-ZEE5, and the emergence of strong regional players, the ecosystem has matured into a diverse entertainment universe. Whether you’re a cricket fan, a binge-watcher of thrillers, or a lover of regional cinema, there’s now an OTT platform for all your needs.

As content becomes more personalized, pricing more accessible, and technology more immersive, Indian viewers are truly spoiled for choice. Stay tuned—this streaming revolution is just getting started.

If you're a content creator, production house, or media entrepreneur looking to build the next big OTT platform in India, now is the time to take the leap. At Pixbit Solutions, we specialize in end-to-end OTT app development—from intuitive UI/UX and scalable backend architecture to high-performance video streaming and monetization integrations. Whether you're launching a regional niche app or a full-scale platform to rival market leaders, our team brings deep industry expertise, modern tech stacks, and a proven track record in delivering high-performance, user-friendly OTT applications in India.

Partner with Pixbit Solutions and turn your OTT vision into a fully functional, revenue-generating digital product that users will love. Let’s build what’s next—together.