Building a smarter, faster home for Dubai's most trusted real estate brokerage.
A fast, structured website for a brokerage handling AED 8B+ in sales — built to convert browsers into buyers.
Industry
Real Estate
Country
UAE
2025
About The Company
Range International Property Investment is an award-winning real estate brokerage based in Dubai, UAE. With over a decade in the market, they have closed 6,500+ transactions worth AED 8B+ in total sales — serving buyers, renters, and investors across residential, commercial, off-plan, holiday homes, and investment consultancy. Their team speaks 25+ languages and serves clients from across the globe, with a presence extending to India and New Zealand. When they approached Pixbit, they needed a website that could match the weight of that operation — one that handled hundreds of active listings, supported multiple property categories, and gave every visitor a clear path to their next step.
Project Overview
We designed and developed Range.ae as a high-performance property platform built for scale. Our focus was on search clarity, listing organisation, and lead conversion — making it easy for buyers, renters, and investors to find exactly what they need and act on it quickly.
Key features include an advanced property search with smart filters, a dedicated off-plan project explorer, community and area guides, a mortgage calculator, and integrated lead capture across every stage of the user journey. The backend is built to handle a growing inventory of listings across multiple property types without slowing down.
Timescale
6 Months
Launch Date
September 18, 2025
Technologies
Nextjs, Payload
The Challenge
Range had the reputation and the numbers — but their existing website wasn't doing either justice. The problems we identified going in:
No structured search or filter system, making it hard for serious buyers to narrow down listings
Off-plan properties had no dedicated home, despite being a core part of the business
Slow load times were pushing high-intent visitors away before an enquiry was made
The mobile experience felt inconsistent and didn't reflect the quality of the brand
No area or community guide content to support organic search traffic
Lead capture was scattered, with no clear conversion path for different buyer types
An outdated design that didn't reflect the quality and scale of the brand
Solution
We tackled these issues with strategic solutions to enhance the digital experience:
01
Smart property search
Filters by type, location, price, beds, and developer — built around how Dubai buyers actually search
02
Off-plan project explorer
A dedicated section for new launches with developer info, handover timelines, and payment plans
03
Community & area guides
Neighbourhood pages built to rank on search and give buyers the context they need to decide
04
Mobile-first design
Designed for the screen most Dubai buyers use — fast, clean, and easy to navigate on the go
05
Lead capture system
Enquiry forms, WhatsApp integration, and call booking placed where buyers are ready to act
06
Multi-language architecture
Built for Range's 25+ language audience — English live, with Arabic-ready structure in place
07
Performance optimisation
Server-side rendering, image compression, and lazy loading — fast on every device and connection
08
Modern brand-led design
A complete visual overhaul — clean, premium, and built to match Range's standing in the market
09
SEO-ready architecture
Structured content, fast load times, and optimised listing pages built to rank from day one
Tech Stack Used
We chose Next.js for its server-side rendering — critical for fast page loads and SEO across thousands of property listings. Laravel handles the backend: listing management, user data, and secure API integrations. Payload CMS gives the Range team full control over their content without needing a developer for every update. Tailwind keeps the front end consistent, lightweight, and easy to maintain as the platform grows.
Frontend Development
Nextjs
We built Range.ae on Next.js for its server-side rendering — essential for fast page loads and strong SEO across hundreds of active property listings.
Backend Development
Payload
Payload CMS powers everything behind the scenes — listing management, content updates, and API integrations in one place. The Range team can update properties and pages without touching a line of code.
What's new
Features
Performance Optimization
Mobile-First Design
Connect with Us for a Digital Leap.
Whether you're looking to launch a new project, improve an existing one, or explore the possibilities of digital transformation, contact us today to discuss how our expertise can transform your business.
