App Store Optimisation in Australia
Pixbit Solutions improves App Store and Google Play listings for Australian apps, from keywords and screenshots to ratings, with app developers ready to fix what reviews point to.
Overview
What Is App Store Optimisation?
App store optimisation, or ASO, is improving an app's listing on the Apple App Store and Google Play so more people find it in store search and choose to install it. It covers keywords, title and description, screenshots, preview video, ratings and reviews. For apps targeting users in Sydney, Melbourne, Brisbane and Perth, ASO also means optimising the Australian storefront for local search terms and spelling.
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Store listings improved by a team that designs and builds mobile apps every day.
Keyword Research
Listing Copy
Screenshots and Preview Video
Ratings and Reviews
Store Listing Tests
Launch and Localisation
Research into the terms Australian users type in the App Store and Google Play, including local spelling and category competition.
What Australian App Listings Must Get Right
Store listings are advertising, and both the stores and Australian law set rules for them.
Apple App Store Guidelines
Apple's App Store Review Guidelines require accurate metadata and screenshots that show the app in use, and disallow irrelevant keywords or references to other platforms.
Google Play Metadata Policy
Google Play prohibits misleading, repetitive or irrelevant keywords in titles and descriptions, and restricts unattributed testimonials and performance claims in store listings.
Australian Consumer Law
Claims in listings and screenshots must not mislead Australian consumers, and paid apps and subscriptions carry consumer guarantees under the Australian Consumer Law.
Privacy Labels
Apple's privacy nutrition labels and Google Play's Data safety section must match what the app actually collects, consistent with the Australian Privacy Principles.
Share your app's store links and analytics. We will review your listing, keywords and ratings, and reply with a scoped plan.
Why App Teams Choose Pixbit for ASO
Built by App Developers
Our team builds iOS, Android and Flutter apps, so we understand what reviewers, algorithms and users look for in a listing.
Product Fixes, Not Just Copy
When reviews point to crashes or confusing flows, our developers can fix the app, which is often the fastest way to lift ratings.
Why App Teams Choose Pixbit for ASO
Policy-Aware Listings
Listings follow Apple's App Store Review Guidelines and Google Play's metadata policy, avoiding keyword stuffing and misleading claims that risk rejection.
Measured Results
We track impressions, conversion rate, installs and ratings in App Store Connect and Play Console, and never guarantee a store ranking.
Five steps from listing audit to ongoing improvement.
Audit
We review your listing, keywords, ratings, reviews and competitors in the Australian storefront.
Keyword Plan
Priority keywords are chosen based on relevance, search volume and realistic competition.
Optimise
Titles, descriptions, screenshots and preview video are updated to match the keyword plan.
Test
Store listing experiments compare icons, creative and copy to find what converts better.
Monitor
Rankings, conversion and reviews are tracked, with updates made alongside each app release.
ASO From a Team That Builds Apps
We improve your store listing and, where reviews point to problems, fix the app itself so ratings and installs can grow together. Pixbit scopes in a single discovery session.
Other ways Pixbit supports Australian businesses.
App Store Optimisation in Australia at a Glance
01
What we do: Keywords, listing copy, creative, ratings and listing tests
02
Stores: Apple App Store and Google Play, including the Australian storefront
03
Policies: Apple Review Guidelines and Google Play metadata policy followed
04
App fixes: Our developers can fix issues raised in reviews
05
Reporting: Impressions, conversion, installs and ratings
06
Next step: A single discovery session to scope your project
What Australian businesses ask us before starting.
Want More App Installs?
Let's Make It Happen
Share your app and tell us where users drop off. Pixbit scopes in a single discovery session.