3 Min read
Artificial Intelligence (AI) has been making significant strides in numerous fields, including the world of Search Engine Optimization. Now, with AI technology slowly but surely conquering the world of content and copywriting, SEO agencies too have begun considering the future of their roles.
True, some might say that AI has yet to produce quality content. But given how rapidly this technology has evolved, this will only be a matter of time. This then could present new challenges for the classic SERPs that show a bunch of links when a user might actually just prefer a more straightforward and factual answer.
So, how will AI technology affect the future of SEO and Local SEO ? Let’s find out.
There is no denying that AI will have some major impacts on the future of SEO. And here, we would like to explore what some of these might be.
The foundation of search engines like Google lie in sophisticated algorithms that crawl and index thousands of web pages. The websites are then ranked based on their relevance and adherence to certain guidelines. With AI-driven algorithms in place, this process could be vastly improved to become more efficient and personalized.
In fact, there is already an example of this in place! Google’s RankBrain is an algorithm that uses machine learning to deliver better search results by understanding user intent. As AI technology becomes more widely available, more search engines are bound to adopt such technologies.
Two of the many services an SEO agency Dubai provides is keyword research and content optimization. As AI technology advances, it has the potential to help automate these tasks. It can then allow agencies to better understand the semantic relationship between keywords, predict user behavior and identify search patterns
Also, by analyzing user behavior, Artificial Intelligence can optimize content to showcase only what is relevant and engaging to users. Artificial Intelligence in SEO can also be used to determine the least-performing content and receive recommendations on how to improve it.
An SEO agency will also no longer need to rely on humans to create headings, meta tags, and other such elements crucial to search engine rankings.
Using AI technology, a search engine might be able to predict future trends in searches. This will then enable it to upgrade its algorithm to match the needs of its users ahead of the curve. Predictive SEO is also something that can help companies create content that is more appealing to its target audience.
As Artificial Intelligence becomes more advanced, Search Engine Optimization techniques must also evolve to match the new trends. Currently, Alexa, Siri and Google Assistant regularly receive search queries from users across the globe. So, companies will need to use long-tail keywords and natural language processing to make their websites rank higher on voice search results.
AI-powered image recognition technology is bound to have a major impact on image search. This technology can identify objects within an image and help search engines understand and index visual content. Capitalizing on this will require using more relevant metadata, easily accessible visual content, optimized images, and so on.
The following guiding principles can help your SEO content remain relevant and enhanced through an era of advancing AI technology.
1. Understand who your audience is
Let’s begin by understanding who your audience is and what their needs are. Once that is done, it should be much easier for an SEO company to create content that is tailored to suit their interests.
Already, search engines are careful about displaying targeted results based on the user data they collect. But with Artificial Intelligence advancing, this will become far more efficient. So, your content too should match this rising demand.
2 Create new and unique content
Forget what your competitors are writing about and consider what your target audience would like to hear from you. Then, create original and interactive content that addresses these requirements. So, before you engage in Search Engine Optimization strategies, put out some feelers through survey questions and such to find out what your consumers would like to hear about.
3 Display proof of humans behind the content
Internet users might be put off by the idea of Artificial Intelligence algorithms answering their questions. So, even if you use AI-driven technology in enhancing your SEO strategies, be sure to put out some proof of real humans behind your content. For this, author bios and personal profiles can come in handy.
4. Employ structured data
Structured data can help improve the performance of content in not just classic search results, but also in voice search. This would enable search engines to understand the content and present it in a more user-friendly way.
5. Zoom in on user experience and interaction
Put in some actual effort to create content that is well-written, engaging and appealing to users. You should also make the content visually appealing and easy to understand, so that your visitors are encouraged to interact with it. For instance, adding an interactive price calculator on your home renovations website is something that an AI writing tool cannot easily replicate and could drive users to your website.
6. Build relationships with other websites
As any SEO agency would tell you, earning high quality links from other websites is crucial in deciding the ranking of your website. So, you will need to build good relationships with other reputable websites and get their links.
Wrapping Up
As much as AI has impacted Search Engine Optimization, it is unlikely to completely replace search engines. Sure, an AI might provide singular answers that are on point. But certain queries are such that they need a list of links rather than definitive and factual answers as results.
Consequently, while SEO strategies might evolve drastically and force an SEO company to evolve alongside it, it will likely not bring an end to the era of search engines and SEO.
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