Brand Consulting in Australia
Pixbit Solutions helps Australian technology and digital-first businesses define their positioning, messaging and visual identity, then applies the brand to their apps, website and design system.
Overview
What Does a Brand Consultant Do?
A brand consultant helps a business decide how it wants to be seen and then makes that consistent everywhere customers meet it. The work covers positioning, messaging, naming support, visual identity and brand guidelines. For technology and digital-first businesses in Sydney, Melbourne, Brisbane and Perth, the brand also has to work inside apps, websites and design systems, not just on a logo and business card.
Brand Consulting Services
Brand strategy and identity for businesses whose products are digital.
Brand Strategy and Positioning
Research into your customers and market to define what you stand for, who you serve and why they should choose you.
Naming Support
Name ideas and shortlists checked for fit, domain availability and early trade mark searches before you commit.
Messaging and Verbal Identity
Value propositions, key messages and a tone of voice guide your whole team can use in sales, marketing and product.
Visual Identity Systems
Logo, colour, typography, imagery and iconography designed as a system that works on screens of every size.
Brand Guidelines
Clear guidelines with examples, rules and downloadable assets, so staff and suppliers apply the brand consistently.
Rebranding Digital Products
Applying a new or refreshed brand to your apps, website and design system without disrupting existing users.
Has Your Business Outgrown Its Brand? Let's TalkHas Your Business Outgrown Its Brand? Let's Talk
Has Your Business Outgrown Its Brand? Let's Talk
A brand is tested every time someone opens your app or website. We design for that from the start.
Designed for Screens First: Identities are tested in real interfaces, including app icons, dark mode and small screens, before anything is finalised.
One Team From Brand to Product: The designers who create your brand work with our engineers, so it is applied accurately to your apps, website and design system.
Accessible Brand Colours: Colour palettes are checked against WCAG 2.2 AA contrast requirements, so your brand works for every user from the beginning.
Practical Guidelines: Guidelines focus on real examples and reusable assets, so your team can use the brand confidently without constant sign-off.
Identity Work We Have Delivered
A selection of identity work for clients across industries.
A brand is a business asset. These Australian rules affect how it is protected and used.
01
Trade Marks
Under the Trade Marks Act 1995, registering a trade mark with IP Australia gives exclusive rights in the chosen classes. We recommend searching and seeking advice before finalising a name or logo.
02
Business Names Are Not Trade Marks
ASIC notes that registering a business name does not give ownership or exclusive rights to that name, which is why trade mark protection matters.
03
Copyright in Design Work
Under the Copyright Act 1968, an assignment of copyright must be in writing, so your contract should transfer ownership of the brand assets to you.
04
Accessible Colour and Type
WCAG 2.2 AA sets minimum contrast ratios for text and interface elements, so brand colours and typography are chosen to meet them.
A Brand That Works in Your Product, Not Just on Paper
We design your identity and apply it to your apps, website and design system with one team. Pixbit scopes in a single discovery session.
Five steps from discovery to a brand your team can use.
Discovery
Interviews with your team and customers, plus a review of your market and competitors.
Strategy
Positioning, audience and messaging are defined and agreed before any design begins.
Identity Design
Visual identity concepts are developed, tested on real screens and refined with you.
Guidelines and Assets
Guidelines, templates and asset files are prepared for your team and suppliers.
Rollout
We apply the brand to your website, apps and design system, or support your team to do so.
Brand Consulting in Australia at a Glance
The key facts about brand consulting with Pixbit Solutions for Australian businesses.
What we do
Positioning, messaging, naming support, identity and guidelines
Focus
Technology and digital-first businesses
Application
Brand applied to apps, websites and design systems
Ownership
Copyright in final assets assigned to you in writing
Accessibility
Brand colours checked against WCAG 2.2 AA
Next step
A single discovery session to scope your project
Other ways Pixbit supports Australian businesses.
Logos, app icons and full brand files.
Research-led app, web and product design.
Fast, accessible websites and web applications.
B2B content that answers buyers' questions.
What Australian businesses ask us before starting.
Ready for a Stronger Brand?
Let's Make It Happen
Tell us about your business and where your brand needs to go next. Pixbit scopes in a single discovery session.