Logo Design Services in Australia
Pixbit Solutions designs custom logos for Australian businesses, tested as app icons, favicons and on real screens, with full source files and copyright assigned to you in writing.
Overview
What Is Included in Logo Design?
Logo design is creating the mark that identifies your business, usually a wordmark, a symbol or both, along with the colours and fonts that go with it. A complete logo package includes versions for different sizes and backgrounds, app icons, favicons and usage rules. For Australian businesses in Sydney, Melbourne, Brisbane and Perth, it should also come with full source files and written copyright ownership.
Logos We Have Designed
A selection of identity work for clients across industries.
Logo Design Services
Logos designed to work everywhere your business appears, from a billboard to a browser tab.
Logo Concepts
Wordmarks and Symbols
Responsive Logo Sets
Colour and Typography
Logo Refresh
Files and Usage Guide
Logo Concepts
Several distinct concepts based on your business, audience and competitors, refined with your feedback into one final logo.
Wordmarks and Symbols
Custom lettering, symbols and combination marks designed to be recognisable and easy to reproduce at any size.
Responsive Logo Sets
Full, compact and icon versions, including app icons, favicons and social avatars that stay clear on small screens.
Colour and Typography
Brand colours and font pairings chosen to suit your logo and checked for accessible contrast on screen.
Logo Refresh
Modernising an existing logo while keeping the recognition you have built with customers over the years.
Files and Usage Guide
SVG, PNG and PDF files in light and dark versions, plus a short guide on spacing, sizing and correct use.
What Australian Businesses Should Know About Logos
A logo is intellectual property. These Australian rules affect how you protect and own it.
Trade Mark Protection
A logo can be registered as a trade mark with IP Australia under the Trade Marks Act 1995. We recommend a search and professional advice before you finalise it.
Copyright Ownership
Copyright in a logo usually belongs to its creator unless it is assigned, and under the Copyright Act 1968 an assignment must be in writing to be effective.
Business Names
ASIC notes that a registered business name does not give exclusive rights to that name, so trade mark registration is the stronger protection for your logo and name.
Misleading Similarity
Under the Australian Consumer Law, a logo that misleads customers into thinking you are connected with another business can breach the ban on misleading or deceptive conduct.
Need a Logo That Looks Right Everywhere? Let's Design It
Tell us about your business, customers and style preferences. We will reply with a scoped plan.
A logo has to work on a phone screen as well as on a sign. We design and test for both.
01
Tested on Real Screens
Logos are tested as app icons, favicons and in dark mode, so the mark stays clear wherever customers see it.
02
Part of a Bigger System
Our designers also build websites and apps, so your logo is designed to fit a wider visual identity and product interface.
03
You Own Everything
You receive all source files, and copyright in the final logo is assigned to you in writing when the project is complete.
04
Accessible From the Start
Colour choices are checked against WCAG 2.2 AA contrast ratios, so your brand works in accessible websites and apps.
Five steps from brief to final files.
Brief
We learn about your business, audience, competitors and the impression you want to create.
Research
We study your market and early trade mark search results to avoid similar marks.
Concepts
Several distinct logo concepts are presented with examples of them in use.
Refine
Your chosen concept is refined through structured feedback rounds until it is right.
Handover
Final files, usage guide and a written copyright assignment are delivered to you.
A Logo Designed by a Team That Builds Apps and Websites
Your logo is tested as an app icon, favicon and on real interfaces before it is finalised, with every file handed over to you. Pixbit scopes in a single discovery session.
Other ways Pixbit supports Australian businesses.
Positioning, messaging and visual identity.
Research-led website and product design.
Fast, accessible websites and web applications.
Organic social content and community management.
Logo Design in Australia at a Glance
The key facts at a glance for Australian businesses.
What we design
Wordmarks, symbols, combination marks and logo refreshes
Versions
Full, compact, icon, app icon, favicon, light and dark
Files
SVG, PDF and PNG with a usage guide
Ownership
Copyright assigned to you in writing
Trade marks
Early searches, with attorney advice recommended
Next step
A single discovery session to scope your project
What Australian businesses ask us before starting.
Need a New Logo?
Let's Make It Happen
Tell us about your business and the impression you want to make. Pixbit scopes in a single discovery session.