SEO Specialist

Responsibilities

• Develop and execute SEO strategies to increase website traffic and improve search engine rankings.
• Conduct keyword research to identify relevant search terms and phrases.
• Implement on-page and off-page optimization techniques, including link building and content marketing.
• Stay updated on SEO trends, algorithm changes, and best practices to ensure compliance and effectiveness.
• Collaborate with content creators, developers, and marketing teams to integrate SEO recommendations into website updates.
• Analyze website and social media pages and provide recommendations for improvement.
• Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.
• Monitoring and suggesting ideas to enhance user engagement across our website.
• Perform competitor analysis to identify content gaps and areas for improvement in website design.
• Provide suggestions for SEO-friendly content creation by analyzing existing content marketing strategy, keyword strategy
• Responsible for technical monitoring of website architecture, crawl issues, and webmaster tool errors.
• Ability to create effective advertising strategies on various platforms
• Creating, monitoring, and optimizing advertising campaigns in Google Ads
• Monitor campaign budgets, adjust bids, and track performance metrics to ensure effective ROI.

Requirements

• More than 4+ years of experience, preferably in the tech industry
• Expertise in all the aspects of SEO (on-page, off-page, technical SEO).
• Expertise in popular SEO industry tools and resources, Google Analytics, Google Search Console,SEMRush, SERanking etc.
• Knowledge of ranking factors and search engine algorithms
• Excellent written, verbal, analytical and research skills
• Willingness to learn new tools and new methodologies of working.
• Up to date with new trends and best SEO practices.
• Inquisitive nature and an ability to think creatively